In May of this year, we became Allied Members of the Adventure Tour Operators Association of India (ATOAI). This is an organization working to promote safe and responsible adventure tourism throughout India. The website lists adventure destinations and activities available in the subcontinent. ATOAI is also - impressively - working to create its own set of safety guidelines in adventure tourism, raising the government standard when it comes to adventure sports.
So what does it mean for us? When folks see the ATOAI logo on our site, they recognise immediately that we are part of a larger community working to promote safe and responsible adventure tourism. And we're proud to be associated with that. (If they dig a little deeper, they will see that we've been promoting safe practices long before our affiliation with ATOAI, through our Paddle Safe India campaign...but more on that in another blog.)
We're happy to be connected to these folks!